Kendrick& is a creative production consultancy offering the services of an agency marketing production department on freelance or contract basis.
Specializing in artful integrated production honed to today's media deliverables, structural optimization, casting & recruitment, org & financial forecasting, understanding both In House and Agency landscapes to bring solutions direct to brands, businesses and agencies.
Production today is different.
Kendrick& offers both the financial advantage in today's media-responsive, project-based landscape and the creative calibre for reassurance of product.
Whilst hiring production staff full-time may not yet be realistic for your brand or agency, but working with a single-discipline producer will not fulfill the needs of today's media expectations, Kendrick& brings the reassurance, connections and business understanding of a world class integrated production department without the full time commitment.
From the practical (integrated production) to creative (visual strategy, cultural art direction) to the cerebral (consultation on process, p&l, recruitment, restructuring), leadership level expertise, with a makers mindset.
How might I work with Kendrick&?
Kendrick& can be hired as a industry Consultant, for freelance Production or as a floating Agency Production Department on retainer or short term contract.
If you're a Brand looking to produce visually compelling marketing material without costly Agency service fees, want world class production experience that understands the business objectives whilst still delivering compelling and useful assets.
If you're an Agency looking to boost your film Production team with exceptional art, print, social content services, or educate further on the disciplines of Art and Print or an Agency without full-time access to Head of Production level input for bidding, pitching, planning or hiring.
If you're a CMO looking to bolster, review or improve your Marketing Creative Services division, recruit from the agency world, reorg based on agency service needs or elevate creative output.
Bespoke SoW's offer tailored pricing, curating talent and protecting timelines and creative based on services required. Bringing HoP expertise to the creative decision making saves time and money for the benefit of the work and therefore brand.
Please feel free to reach out for a conversation, quote or query. Everything is interesting and nothing too difficult or obscure. Kendrick& is your partner in intuitive problem solving for the creative industry, whether people, operations or production.
firstname.lastname@example.org // +1 347 325 2236
Review the Case Study and Services to see how Kendrick& You can be the future of Marketing Production.
Where art and commerce collide, good operations pay. If you're building out your Creative Services department, whether PM, Production or Studio Resources, Kendrick& can guide responsible planning made to support talent and elevate output.
Production planning can often be left until the time of need to investigate solutions or options. Kendrick& believes the benefit of strategic forecasting, operations support, careful talent assignment and artist handling, can make the difference to success in creative work and in a company's overall output.
Here is a deeper dive into the services offered at this level:
Good casting is fundamental. Kendrick& will curate and connect you with the right talent for success and creative reassurance whether in a full-time, freelance or production partner relationship.
Understanding of the challenges faced to scale and optimize cross-discipline creative environments, Kendrick& has proven results building successful departments both in-brand and agency:
Forecasting and managing annual marketing production spends, Kendrick& offers the experience of a strategic leader in marketing without the permanency of the role. Whether as Head of Production, EP or producer, for a single project, campaign, season or annum, expert production prospecting and planning will establish the success of your executional needs:
Making sure creative services departments are not only well structured, but inspired and fully connected to the vision of the company is vital to see results in the work. Proven success in identifying and defining plans for departmental growth as relate to longer term vision for company. Kendrick& has a record of creating successful roll out plans laddering up to changing objectives. If you wish to challenge and grow your creative services department with your companies focus, Kendrick& offers strategic planning and implementation guidance for that goal:
Extensive experience in contract review and negotiation including BACC reviews, PIBS and AICP contracts, writing talent and artist contracts, usage negotiation, celebrity and model negotiations including parties such as Anna Kendrick, Karlie Kloss and Inez & Vinoodh among many others. An extensive rolodex of industry contacts; photographers, directors, designers, artists and crew, as well as producers, production partners and procurement, Kendrick& advises on talent selection that brings together brands and artists in strategic selection:
Kendrick& has extensive experience running fully integrated production departments for Kate Spade New York ($15mm), Starbucks ($20mm), Los Angeles City ($4mm) and producing many other integrated campaigns. Recognized by peers, artists and industry for architecting the success of integrated productions and known for bringing elevation to the creative output with adept vendor & team handling, success is about approaching production with a flexible strategy that will benefit the work and master financials.
Kendrick& is your partner in intelligent, intuitive problem solving for the creative services industry, whether people, operations or production.