16 years in marketing production roles overseeing and producing across multiple disciplines :
Broadcast (7 years with UK, European and US production experience, IPA qualification in Broadcast Production 2002), Print Production (8 years production and leadership experience with IPA qualification in Print Production 2003, experience - in addition to publication and OOH material includes - high end collateral, high impact OOH and published coffee table books), Art Production (photography and illustration, 12 years production and leadership experience, industry recognized), PR Event and Fashion Show production (2 years with four NYFW seasons, industry showcases and PR events), Retail PoS, Window Display and Interactive In Store Displays (2 years overseeing production for 83 US stores and 43 globally at Kate Spade New York), Publishing (4 coffee table books brought to print through project management, art production, editing and print production).
Experience forecasting and managing annual marketing production spend of $15mm for Kate Spade New York.
Extensive experience in contract review and negotiation including BACC reviews, PIBS and AICP contracts, writing talent and artist contracts, usage negotiation, celebrity and model negotiations including parties such as Anna Kendrick, Karlie Kloss and Inez & Vinoodh among many others.
Experience working dimensionally across the marketing industry. Within Brand (Kate Spade New York), Film Production Company (Quiet Storm) and Agency (Weiden + Kennedy, BBH, 72andSunny, Team Detroit, StrawberryFrog).
Artists of note include: Alex Prager, Venetia Scott, Inez & Vinoodh, Ryan McGinley, Adrian Gaut, Metz & Racine, Lauren Dukoff, Benedict Redgrove, Gregoire Alexandre, Cedric Buchet, Rachel Thomas, Gary Baseman, Katja Rawhles, Emma Summerton, Jenny van Sommers, Marcel Christ, Carlos Serrao, Ben Pogue, Billy Kidd and many more talented Photographers, Illustrators, Editors, Directors and Producers who I am hugely grateful and privileged to have worked with over my career.
Proven ability to asses internal process relating to project management and production efficiencies, both in relation to tangible (fiscal) and intangible (creative) product.
Experience presenting strategic visions and corresponding planning for growth and improvements. Provide detailed top down analysis of requirements to operationalize change: financial assessment, head count and skill requirements, training, operations and process needs.
Proven effectiveness leading ground up initiatives and restructuring, through to maintained operational success.
Proven success in operationalizing long term vision and immediate goals through strategic team building, training, recruitment and redundancies moving towards goals through day to day individual success and team growth.
Collective company wide motivational endeavors, including cross discipline advice and presentation.
Proven impact on individual and group mentorship through ongoing one to one development programs and consistent group exercise platforms related to both immediate roles within organization and industry facing initiatives.
Recognized by peers, artists, industry and reports for passion and professionalism towards highest possible creative standards of output.