LEADERSHIP EXPERIENCE

In addition to my production qualifications, I’m happy to share my leadership experience as Head of Production and Director of Marketing Operations, delivering quantifiable results in productivity and regional growth. Read more about my leadership experience and philosophies below.

DIRECTOR OF Marketing Operations - KATE SPADE

In this role I was tasked with establishing an operations department managing the creative studio, project management, and production teams, to service global marketing across all consumer touch points. I hired for project management, digital, photo & visual merchandising production roles and re-wrote procedures by gathering productivity data and cross-functional feedback, ultimately implementing new systems through strategic change management across departments as they interacted with marketing.

The result was improved production efficiency, accelerated time-to-market, and retaining top talent through mentorship and thoughtful team development.

The team produced assets for daily social posts, print, OOH and broadcast commercials, ecomm content, printed catalogues, look books and collateral. In addition we produced NY Fashion Week Presentations, ideated and produced monthly window and in-store visual merchandising for 83 US stores, plus 45 global locations, and produced seasonal campaigns taking into account global buy sheets, trends in product selection, and cultural nuances.

Due to the efficiencies created in day-to-day, season-to-season workflow that my team achieved, we were also able to successfully deliver projects beyond our initial scope including CPG products, a published coffee table book and two fragrance launches as well as opening a flagship stores on Madison Ave.

This beloved fashion lifestyle brand offered an opportunity to work alongside an impressive cross-industry team with heritage experience from Disney to Vogue. It was a pivotal career moment, providing a strong education in marketing’s role within the larger business system.

The result was improved production efficiency, accelerated time-to-market, and retaining top talent through mentorship and thoughtful team development.

  • NEW YORK FASHION WEEK PRESENTATIONS

  • FRANGRANCE DEVELOPMENT + MARKETING LAUNCH

  • FRAGRANCE DEVELOPMENT + MARKETING LAUNCH

  • SUMMER 2015 CAMPAIGN SHOT BY ALEX PRAGER

  • PRINTED COLLATERAL

  • FALL 2014 CAMPAIGN SHOT BY SEBASTIAN KIM

  • COFFEE TABLE BOOK PRODUCTION & PUBLISHING THROUGH ABRAMS

  • HOLIDAY 2013 SHOT BY KATJA RAHLWES

  • INTERNAL BRAND TRAINING MATERIALS

  • BLOOMINGDALES COLLABORATIONS

  • CFDA VOGUE CAMPAIGN PRODUCTION WITH ALTUZZARA

  • FLAGSHIP STORE LAUNCH / MADISON AVE, ILLUSTRATED BY BRUNO GRIZZO

  • DAILY/MONTHLY WEBSITE & SOCIAL FEEDS

  • MODEL CASTING & CONTRACT NEGOTIATION

  • FRANGRANCE LAUNCH + MARKETING LAUNCH SHOT BY ROE ETHRIDGE

  • ARTIST COLLABORATIONS / DARCEL DISAPPOINTS

  • CELEBRITY CONTRACT NEGOTIATION & PR

  • MONTHLY VISUAL MERCHANDISING ACROSS GLOBAL STORES

  • LOCATION SHOOTS, SICILY ITALY, SHOT BY VENETIA SCOTT

HOW I DELIVER

TRANSFORMATIVE LEADERSHIP

Proven effectiveness restructuring marketing & creative operations to benefit cross-functional workflow, both in relation to tangible (fiscal/time to market) and intangible (creative) output.

CHANGE MANAGEMENT

Targeted team training for personal growth with compound impact. My strengths in recruitment and foundational mentorship have helped spearhead company-wide platforms and industry-facing initiatives, with impact for the individuals and company.

INTEGRATED PRODUCTION

Holistic solutions stem from my experience managing and producing integrated mediums: Art/Print Production, Motion & Broadcast across UK, EU, and US markets, Retail Publishing (Harper Collins, Abrams), Ecomm Content Creation and Asset Management, Retail Visual Merchandising & Training Materials, Fashion Week & Flagship Launches.

creative operations Is the discipline of bringing Structure to ambiguity, Every decision is shaped by a clear sense of purpose, EVERY ITERATION BY EFFICIENCY.

I have overseen production and creative studio teams across both agency and brand environments navigating established global structures and emerging, complex markets. I bring proven experience leading teams and building systems that deliver high-quality, scalable creative output, combining operational rigor with a deep understanding of the creative process.

I see creative operations as the discipline of bringing structure to ambiguity—where strong systems enable better creative decisions, not constrain them. I have redesigned operational frameworks to support scalable creative output aligned with company growth objectives, including building and managing new teams and restructuring marketing workflows to better serve cross-functional teams.

This work has resulted in stronger cross-functional collaboration, measurable production cost efficiencies, accelerated to-market timelines, and strong talent retention. I’m drawn to the inherent tension between time, creativity, and structure, and to building systems that resolve that tension in ways that elevate both the work and the teams behind it.

While continuing to invest in my leadership development, I intentionally stay close to the craft of production, producing work with award-winning creative agencies and global brands, and serving on juries for institutions such as Communications Arts and AICP.

DIRECTOR OF Marketing Operations - dosist

While in my role at the highly-invested cannabis brand dosist, I built responsive systems and a core team able to pivot & deliver on business needs from all divisions of the company. Marketing operated as a central hub connecting Sales, Product Innovation & Operations providing daily reporting to C-Suite. My team was central to the project management, information flow and production of assets associated with revenue and market growth.

For the Product & Operations, my team designed and produced product packaging for each State often requiring responsive action as legal requirements shifted, doing so alongside managing production lead times with China, and State by State manufacturing needs.

With the Innovations team, we agile-managed new product pipelines from testing through to launch, sharing cross-functional data, sourcing new product materials, managing launch timelines & communication, training materials & consumer education as new products emerged.

For Sales, we provided wholesale & retail teams with field materials, visual merchandising, advertising assets and merch. This included PR, in store events & ‘budtender’ LSM and engagement programs.

For Leadership, we managed communication materials, events and gifting.

For Retail, Marketing lead the physical production & launch of two flagship stores in LA navigating legal operating constraints and consumer education as priorities.

Leading Marketing Operations for a cannabis company during a crucial period of legalization & exponential growth required responsive operations built on iterative feedback from Sales, Innovation and Leadership.

  • The ABBOT KINNEY FLAGSHIP STORE

  • The Full Collection of 'CALM' Products

  • The Dose Pen

  • VISUAL MERCHANDISING DESIGN + PRODUCTION

  • Athlete Endorsement

  • Artist Endorsement

  • FIELD MARKETING EDUCATIONAL Materials

  • The Dose Dial Edible

  • PRESS RECOGNITION

  • PR & CELEBRITY ENDORSEMENT

  • Visual Merchandising DESIGN & PRODUCTION

  • RECHARGABLE HARDWARE

  • CBD PRODUCTS 'THC-FREE'

  • THE DOSE DROP

  • Athlete Endorsement

  • PERSONAL ENDORSEMENT

  • WHOLESALE MATERIALS

  • PRODUCT EDUCATION MATERIALS

  • AROUSE FORMULA

  • SLEEP FORMULA

  • VISUAL MERCHANDISING

ALIGNING BUSINESS & CREATIVE GOALS THROUGH SUCCESSFUL OPERATIONS IS REWARDING BEYOND THE TANGIBLE, IT RESULTS IN CREATIVE LONGEVITY FOR THE BRAND & THE TEAM.

LET’S WORK TOGETHER

I welcome the opportunity to discuss how my experience can support your business’ continued growth through refined creative production and marketing operations. Please feel free to reach out to discuss opportunities.

Email - mk @ mirandakendrick dot com